As we welcome fans back to Emirates Stadium for 2021/22 Premier League season, it’s not just the club that is delighted to see fans back, but many local businesses and community organisations who surround the area in London N5 and N7.
Inspired by player-business partnerships of yesteryear, members of our men’s and women’s teams are pairing up with local businesses to raise awareness of their services and drive footfall on and around matchday. Ahead of Saturday’s home match against Norwich City, centre-back Rob Holding kicks off the initiative with The Tollington Arms on Hornsey Road, N7. The pub has been a matchday ritual for many Arsenal fans over the years and for a number of overseas supporters who pay the pub a visit when in London.
To mark the return of fans, the 2021/22 season will see other local businesses partnered with our players to create adverts designed to promote the businesses’ services which will be seen by Arsenal’s local and global family with the aim of us coming together to support each other.
A variety of local businesses feature in the series, some of which will be well known to our fans and some on our local streets around Emirates Stadium that need the extra support and awareness. Along with the adverts which will be aired across the businesses’ and club channels - including the stadium’s big screens - the businesses will be part of Arsenal’s fixtures at Emirates Stadium and feature on the perimeter boards and inside the matchday programme.
Our CEO, Vinai Venkatesham said: “This is one of a number of ways we’re supporting the local community. After listening to the local businesses involved, it was clear there was one thing in particular they needed – awareness. So we got to work on creating a series of adverts in partnership with them which will hopefully ensure every Arsenal fan knows who they are and how they can use the brilliant services they offer.”
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